Upper Canada Mall

My Role: Content creation, market research, visual design

Materials Used: Adobe Illustrator, Adobe Photoshop, Canva, Final Cut Pro X

Year: 2015

Project Type: Client

The Travelling Bags

These two posts are part of a series of videos I worked on while at Jive PR + Digital, for client Upper Canada Mall. I created (filmed and edited) these videos in support of Upper Canada Mall’s “UCM The Travelling Bags” contest. I also wrote the post copy and helped develop the digital strategy behind the campaign. This effort resulted in the #UCMTravellingBags hashtag being used 258+ times on Instagram, and 406+ times on Twitter. The contest saw a total of 157 entries on Instagram and 401 entries on Twitter.

Find Your Wayhome Contest

This is a series of posts I created in support of Upper Canada Mall’s “Find Your WayHome Contest”. I developed the image design and wrote the copy. This contest resulted in 75 total entries across Instagram and Twitter.

View All Projects